May 2025 marks the official start of the tourism season in Hungary, and with it comes a surge in the short-term rental market. For property investors and owners, May is a turning point that sets the tone for the entire summer season.

May 2025: Short-Term Rentals and Tourism Season Kick-Off in Hungary - Why May is Crucial for the Market

Tourism in Hungary - Near Record Start

According to preliminary data from the Hungarian Tourism Agency, over 1.2 million foreign visitors arrived in May 2025, a 15% increase compared to 2024.

While Budapest remains the top destination, Lake Balaton, Pécs, and Debrecen are also attracting growing numbers of visitors.

Festivals, gastronomy events, and conference tourism boosted demand significantly.

Short-Term Rentals – High Season Begins

Budapest occupancy rates exceeded 80% in May, with premium central apartments surpassing 90%.

Average nightly rates rose by 25–30% compared to April, and are expected to climb further through June–August.

Properties with valid short-term rental licenses enjoy a competitive advantage due to tightened regulations and limited supply.

Real Estate Market News in May 2025

Budapest housing prices: annual growth of 10–12%, with premium districts (V, VI, VII) recording increases above 15%.

Investor activity: high interest in properties suitable for short-term rentals, especially downtown apartments.

Upcoming regulations: discussions continue in several districts about revising short-term rental permits.

What Should Investors Focus On?

Location – central, tourist-heavy areas perform best.

Licensing and regulations – long-term competitiveness depends on compliance with local rules.

Seasonal pricing strategy – dynamic pricing is essential to maximize revenue during May–August.

Conclusion

In May 2025, Hungary’s real estate market is characterized by booming tourism and rising short-term rental yields. Preparing early for the summer season is critical for investors, as this is when most of the year’s profit potential is realized.

Want to maximize your rental income in the 2025 season?

Contact the PRSTG Property Group team — from strategy to full management, we help you unlock the full potential of your property.