Real Estate and Short-Term Rental Peak Season, August 2025

Why August is Unique in the Real Estate Market

Every year, August is the most dynamic month for the Hungarian real estate and rental market. Budapest becomes the hub of international tourism, major festivals and cultural events take place, and short-term rental revenues peak.

In August 2025, strong demand, high property prices, and record-breaking tourism numbers make this month especially profitable for property owners and investors.

Property Prices in August 2025 – Budapest vs. Regional Cities

According to recent market data, Hungarian housing prices continued to climb:

• Budapest premium districts (V, VI, VII) reached €3,800–5,000 per m².

• Regional cities (Debrecen, Győr, Szeged, Pécs) showed strong growth driven by industrial projects and tourism.

• The Budapest vs. countryside price gap widened, but regional investment opportunities are gaining traction.

Short-Term Rental Market – Why August Delivers the Highest Yields

August is the absolute peak month for short-term rentals, often generating 30–40% of annual income in just one month.

Why is August so profitable?

• Sziget Festival: one of Europe’s largest music events, attracting hundreds of thousands.

• Formula 1 Hungarian Grand Prix: global demand fills up accommodation in and around Budapest.

• Cultural events and summer festivals: create consistent demand from tourists.

Expected revenues:

• Daily rates are 80–90% higher compared to off-season.

• A centrally located, professionally managed Airbnb can generate €4,000–6,000 in August alone.

Investor Perspective – What August 2025 Shows

For investors, August is the clearest demonstration of the potential profitability of short-term rentals:

• Long-term rentals provide stable annual yields (4–6%).

• Short-term rentals, while subject to regulation and seasonality, can achieve outstanding profitability in peak months.

• Smart investors diversify by combining long-term stability with seasonal high returns.

Regulations and Market Environment

In 2025, Budapest short-term rental regulation remains strict:

• No new permits issued in certain districts.

• Some areas impose limits on the number of rental days.

• This raises the value of properties with existing Airbnb licenses, making them premium investments.

Tourism Growth – A Strong Driver of Demand:

Budapest broke tourism records in August 2025:

• Over 2.2 million visitors arrived during the month.

• Hotels reached occupancy rates above 90%, boosting demand for private rentals.

• Rising visitor numbers indicate long-term stability for the rental market.

Conclusion:

August 2025 once again proved that Budapest and Hungary’s top tourist cities are among the most profitable investment locations in Europe. With stable property prices, record rental yields, and growing tourism, the outlook remains positive for investors.

Looking to maximize your rental income?

Contact the PRSTG Property Group experts, and let us show you how to position your property at the forefront of the international market.