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By autumn 2021, young professionals in shortage fields—especially doctors and engineers—are emerging as a key buyer group in the property market. Their unique preferences, such as quiet surroundings, modern tech, and good transport links, are reshaping market offerings and supporting long-term stability.
New Buyer Groups Emerging in the Market
In the autumn of 2021, young professionals in shortage professions—especially doctors and engineers—are increasingly appearing on the real estate market. This buyer group brings with it unique needs and preferences that the market would do well to consider.
Why Are They a Key Target Group?
Professionals in shortage fields typically have stable and long-term employment, making them reliable property buyers. Their demand focuses on comfort, good location, and quality living environments, as their work requires rest and calm surroundings.
Doctors’ Specific Needs
Doctors often seek quiet and easily accessible homes near medical institutions. Spacious, comfortable apartments are important for rest, home office work, or study.
Expectations of Engineers
Engineers prioritize practicality and modern technology. They tend to favor newly built or renovated apartments with energy-efficient solutions and good connectivity to urban infrastructure and public transport.
Market Reactions and Supply
Recognizing this growing demand, property developers and agencies are increasingly offering targeted deals and special services. These include discounted options for healthcare workers and smart home solutions tailored for engineers.
Outlook
The presence of professionals in shortage fields could stabilize market demand in the long term, especially in the mid- and premium segments. This trend may encourage higher-quality developments and expanded services.
Summary
As of October 2021, young professionals in high-demand fields—such as doctors and engineers—are becoming a key buyer group in the real estate market. Their specific needs are shaping more flexible offerings and contributing to the market’s long-term stability.
